You start from one of 3 templates. Each changes how the store is laid out, not just its colours: how tall the homepage banner is, how many products sit side by side on a phone, how categories appear and which typeface the store uses.
For a large range: a low banner with products straight away, categories in a row, two products side by side on a phone.
For fashion, gifts and flowers that sell on looks: a full-width photo, large category tiles and airy product cards.
For a handful of products: products right under the banner, no categories, large cards and a warm typeface.
The previews are screenshots of a sample store using the template, not drawings. Your store will show your own photos, texts and products.
You choose a template when you create your store. Later you can switch it under Look and feel and bring back the previous look if you prefer it. A template does not touch your content: your texts, photos and products stay. The header, product page and typeface can also be set separately there.
Create your online store for freeSetting up takes a few minutes and you do not need a card. When you are ready, you connect your domain and move to a paid plan.
No card needed. The Free plan has no time limit.