Blocks and fields

A website page is a list of blocks. Each block has a kind and content made of the fields that kind knows; a field the kind does not know is dropped when the page is saved.

Kinds of fields

Text: A sentence for the reader. It is translated into the store's languages.
Links: A link to a page, a video or another website. It is not translated; a link that is not a safe URL is dropped by the platform.
Images: The address of an image in the media library.
Image lists: An array of image addresses, for example gallery photos.
Codes: An identifier that stays the same in every language, for example the code of a question in a form.
Options: A layout choice from a closed list of values. Any other value is dropped. These are not colours or sizes; those belong to the theme.

Some blocks have a list of items (cards, questions, steps). Each item has its own fields of the same kinds.

Fields every block has

kotva Anchor: the id of the section a menu link points to. The same in every language.
segment Segment: the block is shown only to visitors who arrived with the ?segment= parameter in the address, in place of the block of the same kind above it.

All blocks

From the platform code. This list is built directly from the platform source code, and every deployment checks that the two still match.

`hlavicka`

Page opener: a large heading, a sentence and buttons; in Basic it sits on a full-screen photo.

Text: nadpis, podnadpis, zvyraznenie, text, tlacidlo, tlacidlo2, poznamka, popisObrazka
Links: odkaz, odkaz2
Images: obrazok
Options: vzhladFaktov: stitky, fajky
fotka: vedla, pozadie
ikona: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka

Items in the fakty field

Text: text, popis
Options: zvyraznenie: ano, nie
stav: bezi

`rozcestnik`

Split entrance: two halves of the screen, each with a photo, heading and button.

The block has no fields of its own, only items.

Items in the polovice field

Text: znacka, nadpis, popis, tlacidlo
Links: odkaz
Images: obrazok, logo

`sekcia`

Section: heading and text beside a photo.

Text: podnadpis, nadpis, text, tlacidlo
Links: odkaz
Images: obrazok, obrazok2
Options: strana: vpravo, vlavo
poradie: podnadpis-hore, podnadpis-dole

`pas`

Full-width band with a photo or colour and a centred heading.

Text: podnadpis, nadpis, text, tlacidlo
Links: odkaz, video
Images: obrazok
Options: vyska: nizky, stredny, vysoky

`pocitadlo`

Numbers: a large figure with a unit and a caption.

Text: stitok, nadpis, text, nadpisStitkov, stitky
Options: vzhlad: pas, karty, cisla, dlazdice
akcent: prva, druha, tretia
pozadie: pas, znacka

Items in the polozky field

Text: cislo, jednotka, popis, poznamka
Options: zvyraznenie: ano, nie

`formular`

Enquiry form with the shop's contact details.

Text: nadpis, podnadpis, text, tlacidlo, tema, zastupnyText, popisMena
Options: spolocnost: ano, nie
poleTelefonu: ano, nie

`kalkulacka`

Event price calculator.

Text: nadpis, podnadpis, text, zaver

`video`

Full-width video.

Text: nadpis, podnadpis
Links: video
Images: plagat

`text`

Text with a heading, bullet points and a note.

Text: nadpis, text, body, poznamka
Options: pozadie: pas

`textSObrazkom`

Text with a heading beside an image.

Text: nadpis, text
Images: obrazok

`dlazdice`

Tiles with a photo, title and link.

Text: nadpis

Items in the polozky field

Text: nazov, popis
Links: odkaz
Images: obrazok

`galeria`

Photo gallery.

Text: nadpis
Image lists: obrazky

`cennik`

Package price list.

Text: stitok, nadpis, text, poznamka, tlacidlo
Links: odkaz

Items in the polozky field

Text: nazov, cena, popis, stitok, alternativa
Options: zvyraznenie: ano, nie

`referencie`

Testimonials: customers' words with their name and company.

Text: nadpis

Items in the polozky field

Text: text, autor, firma

`media`

Press: where the shop has been featured.

Text: nadpis

Items in the polozky field

Text: nazov, zdroj, uryvok
Links: odkaz

`otazky`

Frequently asked questions with answers.

Text: stitok, nadpis, text
Options: pozadie: pas

Items in the polozky field

Text: otazka, odpoved

`vyzva`

Call to action with a button.

Text: stitok, nadpis, text, tlacidlo, tlacidlo2, poznamka, popisObrazka
Links: odkaz, odkaz2, odkazNadpisu
Images: obrazok
Options: rozlozenie: stred, riadok, pokracovanie, volne
pozadie: pas, znacka

`kontakt`

Contact: address, phone and email; in Expert also a form and branches.

Text: nadpis, text, adresa, telefon, hodiny, popisTelefonu, popisEmailu, popisHodin, popisEmail2, nadpisVyzvy, textVyzvy, tlacidlo, nadpisPobociek, pripravujeme, pravne, nadpisFormulara, tlacidloFormulara, tema, zastupnyText, textEmailu, textTelefonu, stitokFormulara, textFormulara, nadpisPravnych, textPravnych, popisMena, popisSpolocnosti, zastupnaSpolocnost, popisSpravy, stitokPodakovania, nadpisPodakovania, textPodakovania, textPriTlacidle
Links: email, email2, odkaz
Options: formular: ano, nie
spolocnost: ano, nie
poleTelefonu: ano, nie
rozlozenie: vedla, pod-sebou
ikonaFormulara: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka

Items in the pobocky field

Text: mesto, krajina
Links: email
Options: stav: otvorene, pripravujeme

`nadpisStranky`

Page title with a label and a sentence below it.

Text: stitok, nadpis, zvyraznenie, text
Options: pozadie: mriezka, ziara
vyska: nizky

`loga`

Strip of client names or logos.

Text: nadpis

Items in the polozky field

Text: nazov
Images: logo

`ukazka`

Showcase: a process beside a panel with a figure and bars.

Text: stitok, nadpis, zvyraznenie, text, body, stitokPanelu, stav, cislo, popisCisla
Options: pozadie: pas

Items in the pruhy field

Text: nazov, hodnota, podiel

`sluzby`

Overview of services in cards or lists.

Text: stitok, nadpis, text, tlacidlo, stitky
Links: odkaz
Options: vzhlad: karty, zoznamy
pozadie: pas

Items in the polozky field

Text: nazov, text, body, metrika, jednotka, popisMetriky
Links: odkaz
Options: ikona: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka
akcent: prva, druha, tretia

`sluzba`

One service in detail: text, bullet points and a metric.

Text: nadpis, text, podrobnosti, tlacidlo, nadpisZoznamu, body, metrika, jednotka, preKoho, preKohoText
Links: odkaz, kotva
Options: strana: vpravo, vlavo
ikona: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka
akcent: prva, druha, tretia

`kroky`

Step-by-step process.

Text: stitok, nadpis, zvyraznenie, text, poznamka, tlacidlo, poznamkaTlacidla, oznacenie
Links: odkaz
Options: vzhlad: karty, cesta, ikony
pozadie: pas, znacka

Items in the polozky field

Text: nazov, text
Options: zvyraznenie: ano, nie
ikona: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka

`vysledky`

Results and case studies.

Text: stitok, nadpis, text, tlacidlo, vsetky, prazdne, kategorie
Links: odkaz
Options: rozlozenie: vyber, filter, dokazy
pozadie: pas

Items in the polozky field

Text: nazov, rok, kategorie, hodnota1, popis1, hodnota2, popis2, hodnota3, popis3, stitok, obdobie
Links: odkaz
Images: obrazok
Options: akcent: prva, druha, tretia
zvyraznenie: ano, nie

`prednosti`

Strengths: icons, labels or cards with short text.

Text: stitok, nadpis, zvyraznenie, text, poznamka
Options: vzhlad: ikony, napisy, karty, kruhy
pozadie: pas, znacka

Items in the polozky field

Text: nazov, text, stitok
Options: ikona: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka

`pripad`

Case study header with figures.

Text: spat, stitok, rok, nadpis, kategorie, hodnotenie, obdobie
Links: odkazSpat
Options: zvyraznenie: ano, nie

Items in the cisla field

Text: cislo, popis, poznamka
Options: zvyraznenie: ano, nie

`rozsah`

Scope of work: bullet points and a list of services.

Text: nadpis, body, nadpisSluzieb

Items in the polozky field

Text: nazov, text
Links: odkaz

`pribeh`

Story with a photo and figures.

Text: stitok, nadpis, text, popisObrazka
Images: obrazok
Options: strana: vpravo, vlavo
pozadie: pas

Items in the polozky field

Text: cislo, jednotka, popis

`citat`

Quote with its author and a photo.

Text: stitok, text, autor, rola, popisObrazka
Images: obrazok
Options: vzhlad: karta, pas

`pobocky`

Branches: cities and countries.

Text: nadpis, text, pripravujeme
Options: vzhlad: zoznam, stitky

Items in the polozky field

Text: mesto, krajina
Links: email
Options: stav: otvorene, pripravujeme

`odkazy`

Links in cards or rows.

Text: stitok, nadpis, text, poznamka
Options: vzhlad: karty, riadky

Items in the polozky field

Text: nazov, popis, tlacidlo
Links: odkaz
Options: zvyraznenie: ano, nie

`hlavnaCena`

A single price with a description, guarantee and buttons.

Text: stitok, cena, popisCeny, cena2, popisCeny2, text, zaruka, poznamka, tlacidlo, tlacidlo2
Links: odkaz, odkaz2

`zahrnute`

What the price includes and what it does not.

Text: stitok, nadpis, text, nadpisAno, ano, nadpisNie, nie
Options: vzhlad: zoznamy, porovnanie

`tabulka`

Table with column headers.

Text: stitok, nadpis, text, stlpec1, stlpec2, stlpec3, poznamka

Items in the riadky field

Text: bunka1, bunka2, bunka3

`subory`

Files to download.

Text: stitok, nadpis, text, poznamka
Options: vzhlad: karty, nahlady

Items in the polozky field

Text: nazov, popis, tlacidlo, stitok
Links: subor
Images: nahlad
Options: zvyraznenie: ano, nie
ikona: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka

`farby`

Brand colours: swatches with name and code.

Text: stitok, nadpis, text, poznamka

Items in the polozky field

Text: nazov, hex, doplnok

`autor`

Person card: photo, name, role and links.

Text: stitok, meno, rola, text, tlacidlo, tlacidlo2
Links: odkaz, odkaz2
Images: obrazok

`urovne`

Programme tiers with conditions and benefits.

Text: stitok, nadpis, zvyraznenie, text
Options: pozadie: pas, znacka

Items in the polozky field

Text: nazov, nadpis, podmienka, body, stitok
Options: ikona: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka
akcent: prva, druha, tretia
zvyraznenie: ano, nie

`milniky`

Programme milestones.

Text: stitok, nadpis, zvyraznenie, text
Options: pozadie: pas, znacka

Items in the polozky field

Text: stitok, nazov, text
Options: ikona: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka
akcent: prva, druha, tretia
vzhlad: milnik, siroka

`rezervacia`

Appointment booking: calendar, free slots and a form.

Text: nadpis, podnadpis, text, tema, tlacidlo, zastupnyText, nadpisBoku, body, stitky, meno, rola, poznamka
Images: obrazok

`minuta`

Latest entries from Minúta.

Text: stitok, nadpis, text, tlacidlo
Options: pocet: 3, 5, 8

`odber`

Newsletter sign-up.

Text: stitok, nadpis, text, tlacidlo, suhlas, poznamka
Options: rozlozenie: siroke, uzke

`zadanie`

Conversation that turns into a project brief.

Text: stitok, nadpis, text, tlacidlo, suhlas, poznamka
Options: rozlozenie: siroke, uzke

`cennikSluzieb`

Service price list with ordering.

Text: stitok, nadpis, text
Options: rozlozenie: karty, zoznam

`ukazkaPonuky`

Trial price quote from the visitor's own text.

Text: stitok, nadpis, text, zastupnyText, tlacidlo, poznamka
Options: rozlozenie: siroke, uzke

`ukazkaDokladu`

Trial reading of the visitor's invoice.

Text: stitok, nadpis, text, tlacidlo, poznamka
Options: rozlozenie: siroke, uzke

`ukazkaPodpory`

Trial support reply based on the visitor's website.

Text: stitok, nadpis, text, zastupnyText, tlacidlo, poznamka
Options: rozlozenie: siroke, uzke

`ukazkaKontroly`

Trial check of a product page.

Text: stitok, nadpis, text, zastupnyText, tlacidlo, poznamka
Options: rozlozenie: siroke, uzke

`ukazkaPosty`

Trial sorting of an email.

Text: stitok, nadpis, text, zastupnyText, tlacidlo, poznamka
Options: rozlozenie: siroke, uzke

`ukazkaRozboru`

Analysis of the visitor's export, run in their own browser.

Text: stitok, nadpis, text, tlacidlo, poznamka
Options: rozlozenie: siroke, uzke

`dokaz`

Evidence: text with an image and sections.

Text: stitok, popis, poznamka, popisObrazka
Images: obrazok
Options: pozadie: pas

Items in the oddiely field

Text: nazov, text

`sidlo`

Registered office: address and company details.

Text: stitok, nadpis, adresa

Items in the udaje field

Text: popis, hodnota

`nahlad`

Tool preview: an image with a message and figures.

Text: stitok, stitokSpravy, sprava, zvyraznenie, popisObrazka
Images: obrazok

Items in the polozky field

Text: cislo, dodatok, popis

`spravy`

Tool messages beside an image.

Text: stitok, nadpis, text, akcie, poznamka, popisObrazka
Images: obrazok

Items in the polozky field

Text: stitok, nadpis, sprava, zvyraznenie, pata

`smer`

Product direction: what exists today and what is planned.

Text: stitok, nadpis, text, dnes, chystame

`plavajucaVyzva`

Floating call to action in a corner of the screen.

Text: nadpis, text, tlacidlo, popisObrazka
Links: odkaz
Images: obrazok

`prihlaskaTvorcu`

Application form for the creator programme.

Text: stitok, nadpis, text, hodnota1, popis1, hodnota2, popis2, hodnota3, popis3, tlacidlo, tlacidlo2, nadpisFormulara, textFormulara, suhlas
Links: odkaz, odkaz2, odkazSuhlasu
Codes: segmentProgramu
Options: ikona: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka
ikonaTlacidla: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka
ikonaTlacidla2: iskra, graf, rozhovor, postup, procesor, terc, raketa, kod, kosik, ludia, dokument, kalendar, napad, srdce, rast, blesk, vrstvy, stlpce, megafon, paleta, fotoaparat, kufrik, vahy, ciapka, lekar, naradie, podanie, ocenenie, hviezda, stit, glob, telefon, posta, hodiny, miesto, lupa, posuvniky, rezervacia, prehrat, kniha, prihlaska, kamera, darcek, koruna, pohar, susienka

Items in the otazky field

Text: otazka, napoveda
Codes: kod
Options: povinna: ano, nie
viacriadkova: ano, nie